Campanha Geral
Gasto Total
R$819,53
de R$10.000,00 · 8.2%
Leads Totais
59
FORM + LP
CPL Geral
R$24,83
Bid cap: R$10,00
Cliques
340
19,737 impressões
Budget Restante
R$9.180,47
91.8% disponível
Alertas
⚠️ CPL geral R$24,83 acima do bid cap (R$10,00)
⚠️ CPL FORM R$20,67 acima do bid cap
📊 Diferença de CPL >20% — considerar escalar approach LP
A/B Test — Formulário vs Landing Page
FORM Formulário Instantâneo
GastoR$682,03
Leads33 🏆
CPLR$20,67
Cliques249
LP Landing Page
GastoR$137,50
Leads26
CPLR$5,29 🏆
Cliques91
Por Conjunto de Anúncios
| Conjunto |
Approach |
Público |
Gasto |
Leads |
CPL |
Cliques |
CTR |
| CJ1-FORM |
FORM |
Frio |
R$477,19 |
27 |
R$17,67 |
199 |
162.86% |
| CJ2-FORM |
FORM |
LAL |
R$62,91 |
3 |
R$20,97 |
19 |
177.24% |
| CJ3-FORM |
FORM |
Retargeting |
R$141,93 |
3 |
R$47,31 |
31 |
100.52% |
| CJ1-LP |
LP |
Frio |
R$64,77 |
9 |
R$7,20 |
49 |
363.77% |
| CJ2-LP |
LP |
LAL |
R$39,30 |
7 |
R$5,61 |
17 |
137.88% |
| CJ3-LP |
LP |
Retargeting |
R$33,43 |
10 |
R$3,34 |
25 |
319.69% |
● CPL ≤ R$10 (ok)
● CPL R$10–R$15 (atenção)
● CPL > R$15 (acima do bid cap)
● Sem dados
Regras de Decisão A/B
FORM CPL menor >20%
Escalar FORM → 70% do budget
LP CPL menor >20%
Escalar LP → 70% do budget
Diferença < 20%
Manter 50/50 · analisar qualidade
Leads insuficientes (<20/approach)
Aguardar mais dados