BOOST RESEARCH

Dashboard — IR Cripto 2026

Campanha ID: 120245737303650651 · A/B Test: Formulário vs Landing Page
Atualizado: 06/06/2026 02:56
Campanha Geral
Gasto Total
R$10.429,97
de R$10.000,00 · 104.3%
Leads Totais
670
FORM + LP
CPL Geral
R$19,61
Bid cap: R$10,00
Cliques
3,950
285,315 impressões
Budget Restante
R$-429,97
-4.299999999999997% disponível
Alertas
⚠️ CPL geral R$19,61 acima do bid cap (R$10,00)
⚠️ CPL FORM R$15,37 acima do bid cap
⚠️ CPL LP R$16,33 acima do bid cap
🔴 Budget 104.3% consumido — atenção ao limite
A/B Test — Formulário vs Landing Page

FORM Formulário Instantâneo

GastoR$8.160,09
Leads531 🏆
CPLR$15,37 🏆
Cliques2,974

LP Landing Page

GastoR$2.269,88
Leads139
CPLR$16,33
Cliques976
Por Conjunto de Anúncios
Conjunto Approach Público Gasto Leads CPL Cliques CTR
CJ1-FORM FORM Frio R$1.492,28 90 R$16,58 607 140.86%
CJ2-FORM FORM LAL R$5.485,73 378 R$14,51 1,994 128.61%
CJ3-FORM FORM Retargeting R$1.182,08 63 R$18,76 373 0.99%
CJ1-LP LP Frio R$1.173,52 70 R$16,76 632 249.7%
CJ2-LP LP LAL R$76,49 7 R$10,93 29 134.95%
CJ3-LP LP Retargeting R$1.019,87 62 R$1.019,87 315 142.92%
● CPL ≤ R$10 (ok) ● CPL R$10–R$15 (atenção) ● CPL > R$15 (acima do bid cap) ● Sem dados
Regras de Decisão A/B
FORM CPL menor >20%
Escalar FORM → 70% do budget
LP CPL menor >20%
Escalar LP → 70% do budget
Diferença < 20%
Manter 50/50 · analisar qualidade
Leads insuficientes (<20/approach)
Aguardar mais dados